Who We Are

CoolFly is more than birding. We are a next-generation birdwatching platform that connects people, birds, and nature through AI-powered devices and a vibrant community.

Founded in 2024, CoolFly began with a simple belief: birdwatching should not be a solitary hobby, but a shared joy.

Every bird tells a story - and we're here to share it with you.

Mission & Vision
To build the world's most interactive birding community where people and nature thrive together.
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Our Edge

We combine three core strengths to make this possible
AI Intelligence
Bring bird knowledge into everyone's hands, making birding easier and more enjoyable.
Software & Community
The COOLFLY app is not just for device control — it's a place for sharing, connecting, and creating a truly engaging birding community.
User-Centered Hardware
User-Centered HardwareOur hardware are designed by listening and inspired by users, always returning to the people who shape and inspire us.

What Bird Lovers Say

“AI bird recognition birdhouse”

The product I received was actually a birdhouse that was blue with a smart camera, and it had the AI bird recognition, so it is different from what was advertised. But I love it. With the AI bird recognition, it tells me birds as they come up and gives me notifications in real time. There is even a feed where people can share bird videos and I can share mine. It is so cool. These kind of birdhouses will revolutionize birdwatching and take birdwatching to the next level.

“AI bird recognition birdhouse”

The product I received was actually a birdhouse that was blue with a smart camera, and it had the AI bird recognition, so it is different from what was advertised. But I love it. With the AI bird recognition, it tells me birds as they come up and gives me notifications in real time. There is even a feed where people can share bird videos and I can share mine. It is so cool. These kind of birdhouses will revolutionize birdwatching and take birdwatching to the next level.

“AI bird recognition birdhouse”

The product I received was actually a birdhouse that was blue with a smart camera, and it had the AI bird recognition, so it is different from what was advertised. But I love it. With the AI bird recognition, it tells me birds as they come up and gives me notifications in real time. There is even a feed where people can share bird videos and I can share mine. It is so cool. These kind of birdhouses will revolutionize birdwatching and take birdwatching to the next level.

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